Hi, I'm Josh.

I help build products that solve real problems and drive measurable outcomes.I’m a growth-focused product leader with 10+ years of experience translating customer needs and business goals into clear roadmaps, shipped improvements, and sustained results.

What I Do

Product Discovery & Strategy

I identify and frame customer problems using qualitative insights, behavioral data, and business context. I focus on defining the right problems before prescribing solutions.

Roadmapping & Prioritization

I translate insights into prioritized roadmaps that balance impact, effort, and risk. I make tradeoffs explicit and align stakeholders around what matters most.

Delivery & Iteration

I partner closely with design and engineering to ship incrementally, learn from real usage, and iterate based on outcomes rather than assumptions.

Experimentation & Learning

I use experimentation as a core product discipline. I form hypotheses, design experiments, and validate changes through A/B testing and incremental rollouts to inform roadmap decisions and reduce execution risk.

My Approach

Start with the Problem

I focus on understanding the underlying customer problem before defining solutions. Clear problem framing prevents teams from shipping features that don’t move outcomes.

Prioritize With Intent

I evaluate opportunities based on impact, confidence, and effort, making tradeoffs explicit and aligning teams around what matters most.

Ship, Learn, and Iterate

I favor incremental delivery, tight feedback loops, and measurable goals so decisions are informed by real usage, not assumptions.

My Experience

Product & Growth Consultant

Freelance • Jan 2026 - Present

  • Partner with e-commerce and SaaS teams to identify and prioritize growth opportunities across acquisition, activation, and conversion.

  • Lead experimentation strategy from discovery through roadmap definition, translating customer research and behavioral data into product-ready insights.

  • Collaborate closely with product, design, and engineering teams to improve user flows, messaging clarity, and decision-making confidence.

  • Synthesize experiment results and qualitative insights into clear recommendations for stakeholders and executive leadership.

Director of Inbound Marketing (Acting Product Owner)

Primary Arms • Feb 2023 - Jan 2026

  • Owned the end-to-end digital experience and growth strategy for a large-scale e-commerce business, spanning acquisition, on-site experience, and conversion optimization.

  • Led product discovery and CRO initiatives, translating customer research, behavioral data, and experimentation insights into clear product requirements and priorities.

  • Defined and drove product roadmaps and platform direction for major initiatives in close partnership with engineering, design, and executive leadership.

  • Balanced near-term growth execution with long-term product and platform improvements, aligning marketing strategy, technical capabilities, and business goals.

Web Optimization Manager

CARFAX • Apr 2022 - Feb 2023

  • Owned optimization and activation initiatives across web and mobile experiences, partnering closely with product, UX, analytics, and engineering teams.

  • Led digital growth and conversion strategy across key customer funnels, translating performance insights into prioritized experimentation and improvement roadmaps.

  • Modeled the impact of experience and conversion improvements to inform prioritization and executive decision-making.

  • Collaborated cross-functionally to align near-term growth initiatives with broader business objectives and long-term scalability.

Senior Conversion Optimization Strategist

Blast Analytics & Marketing • Dec 2019 - Apr 2022

  • Led discovery, experimentation, and optimization programs for enterprise and public-sector clients across e-commerce, SaaS, healthcare, and automotive domains.

  • Conducted qualitative and quantitative research to identify customer, funnel, and system-level opportunities, translating insights into prioritized experimentation roadmaps.

  • Partnered closely with client product, design, engineering, and analytics teams to drive execution and learning across complex environments.

  • Delivered data-informed recommendations and personalization initiatives that improved engagement within key customer journeys.

Conversion Optimization Specialist

Global Custom Commerce / Blinds.com (a Home Depot company) • Mar 2015 - Nov 2019

  • Owned experimentation and optimization initiatives across multiple high-traffic e-commerce properties, spanning PDPs, category pages, navigation, configurators, checkout flows, and promotions.

  • Partnered closely with UX, engineering, analytics, and merchandising teams to translate customer insights into prioritized hypotheses and roadmap decisions.

  • Established experimentation standards, documentation, and analysis frameworks, helping embed data-informed decision making within a large, matrixed organization.

  • Delivered measurable improvements to conversion and customer experience through targeted experimentation across brands including The Home Depot (Custom Blinds), Blinds.com, Blinds.ca, JustBlinds.com, and American Blinds.

Interested in Working Together?

© 2026 Josh Morrow. All rights reserved.